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BULGARIAN MEDIA CENTER ARECINA

Credits:
Ksenia Fishmen
WATO Agency

Historic Abbey Hosts Global Education and Art Gala

The historic Royaumont Abbey near Paris transformed into a nexus of cultural and philanthropic excellence this past weekend, hosting nearly 300 distinguished guests for a landmark event «Mosaic: Uniting Humanity Through Technology & The Arts» supporting global education initiatives.

ARECINA MEDIA

PR & Reputation Management

The Soup of Future: How ChatGPT Will Shape Consumer Behaviour by 2035

As we look toward 2035, it’s clear that AI will not just be a tool but a fundamental element in shaping the future of consumer behavior and brand strategies. Marketers who embrace these trends and adapt to the evolving landscape will be better positioned to succeed in the years to come.

How the Division Between Boomers and Zoomers (Doesn’t) Affect Sales

Thirty years ago, American researchers William Strauss and Neil Howe published the generational theory — a hypothesis suggesting that peers born within the same historical period share similar traits. The idea gained such popularity that it continues to be studied, modernized, and applied across various fields, despite criticism of its simplicity.

Phygital: The Future of Branding Across Digital and Physical Spaces

As digital technologies continue to penetrate every aspect of our lives, the human need for tactile experiences and emotional connections remains strong. This intersection has given rise to the concept of “phygital” — a blend of digital and physical worlds that aims to create seamless, immersive experiences for consumers.

Film industry and showbiz

Mere Dobui took part in the Croatian Film Festival

The International Sound and Film Music Festival (ISFMF) was held on the weekend of Oct 11- 13, 2024 in Samobor, Croatia. The ISFMF started in 2012 and proclaims to be one of the three biggest Sound and Film Music festival in the world.

An exhibition of photography was held in Riga

The Museum of Pacific Art in the heart of Riga hosted an exhibition of black and white photography, combined with a performance by one of the city's best fusion chefs.

Sulu Daunivalu received an award in Bulgaria

Aresin's creative director, curator and gallery owner Sulu Daunivalu took part in the Golden Femi Film Festival, created on the initiative of Bulgarian Vice President Iliyana Yotova. During the festival, Aresina was awarded three awards at once, one of them for her contribution to Bulgarian cinema.

EDITORIAL DEPARTMENT