The Soup of Future: How ChatGPT Will Shape Consumer Behavior by 2035

As we look toward 2035, it’s clear that AI will not just be a tool but a fundamental element in shaping the future of consumer behavior and brand strategies. Marketers who embrace these trends and adapt to the evolving landscape will be better positioned to succeed in the years to come. Here are the key takeaways for marketers:
Symbiotic Relationships Between AI and Users: By 2035, AI could develop deep, symbiotic relationships with users, akin to human interactions. As a result, the humanization of AI-consumer interactions will become increasingly important, influencing how brands design and implement their AI strategies.
Deep AI Integration in Daily Life: By 2035, AI is expected to be deeply embedded in consumers’ everyday activities, such as shopping and task management. This creates significant opportunities for brands to develop AI-driven solutions that enhance convenience and efficiency in these activities.
Demand for Novelty and Personalization: 72% of consumers globally express a preference for brands that surprise them with something new. This highlights the necessity for brands to leverage AI in delivering personalized content that resonates with individual consumer preferences.
Cautious Approach to AI in Advertising: 62% of global respondents are hesitant about AI assistants managing their ad viewing by 2035. This suggests that brands should focus on creating advertising content that appeals not only to consumers but also to AI algorithms. The future of content optimization may shift from traditional SEO to ensuring that AI tools, like Perplexity, reference your content as a reliable source.
AI’s Role in Predicting Consumer Behavior: The importance of AI in predicting consumer behavior will continue to grow. Brands will need to adopt AI-driven analytics to anticipate and meet future consumer needs, helping them stay ahead in a competitive market.
Sustainability as a Key Driver of Brand Loyalty: Most consumers expect brands to take proactive steps in addressing global issues, such as climate change. The integration of sustainability principles into business practices will be crucial for maintaining long-term brand loyalty.
All this data is a composite soup from various reports of modern visionaries. Do you agree?

Elisabeth Krez